Monday, April 10, 2006

The Growth of an Organization

By now we're all familiar with Google's meteoric rise. Their formula was pretty simple: take a simple concept (search) and then make it free to the masses. Once the masses become addicted to it ("hey, Google it"), charge corporations advertising fees using an innovative scheme.

As with all organizations, Google is beginning to look at other growth opportunities outside its core function. Check out this interesting alliance between BearingPoint and Google. Wonder if this is a blueprint for what Google would like to do in the future for the corporate world? It'll be interesting to see if this thing takes off with BearingPoint...

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