Thursday, April 06, 2006

Behold...the Future of Advertising

As you all know, Web 2.0 is in full force. Whether you've embraced the term or hate it, the reality is that new business models are popping up on the Internet every single day. Of course, most of them are doomed to failure, but there are some intriguing ones that if done right, could actually alter industries.

Here is the newest tool for aspiring companies trying to gain the attention of the masses: Spot Runner. It's still in "beta" (as all these Web 2.0 things are)...which basically means they're still working out the kinks in their business model in order to actually churn a profit after year 10.

So what's Spot Runner? It allows businesses to place 30 second TV commercials during prime time. Want to run a commercial on ESPN during SportsCenter? It costs as low as $44.

A very cool concept...granted, it still costs money to make a fairly decent commercial nowadays. But being able to afford prime time TV spots just might alter the way small businesses market themselves in the future.

For those that thought mighty Fortune 500 firms couldn't be defeated by small 5 person organizations...welcome to the "Era of Creation Intensification" (as Teruyasu Murakami would say). And say goodbye to the "Era of Information Intensification."

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