Tuesday, April 24, 2007

The Top Brand?

So apparently, the meteoric rise of Google doesn't seem to be slowing down all that much. A new research study on brands by the WPP Group has ranked Google as the most valuable brand.

The crazy thing? It happened in about a decade.

Just more proof that the business landscape is getting faster with globalization. As walls begin to come down between countries, communication across barriers becomes less inhibited. More communication...facilitated properly of course...often times leads to faster innovation. Hence what you see occuring with Web 2.0 firms right now.

Wednesday, April 04, 2007

Web 2.0 has officially gone...mainstream

It's pretty safe to say that once a "trend" has entered the ad-world, it's gone mainstream, right? After all, inserting something that used to be cutting-edge isn't so effective as a communication piece to the masses unless the masses understand the context.

Well, I came across this quirky and amusing advertisement (although, whether or not this is a real ad from the company is still up for debate) today, and just had to post it up on the blog.

...yes, I realize that it's been 3 months and counting since my last post. Let's just say that I have been extremely (and still am!) with so many different projects that I hardly get time to write anymore. :( Hopefully I can get back into the swing of things and start posting consistently.