Monday, October 29, 2007

How Employer Branding Should Look Like

Long lines in the middle of the night at the NYC Apple store seem pretty commonplace, apparently. What is the cause of these lines? The iPhone.

Even though the iPhone isn't superior in all ways compared to other phones like Blackberrys, HTC or Nokia's managed to create a cult following that none of them have ever achieved.

Which leads me to wonder: what's your company doing to create a killer app/product to attract the masses? Specifically, what's your company doing to attract the best talent out there? I'm more and more convinced that in order to recruit the gotta have a cult following. Like the iPhone.

Thursday, October 11, 2007

For All You Search Engine Geeks

Stumbled upon this humorous site that shows which keywords have more results vs. others. Creative and quirky...which is probably why I'm posting this to begin with. :o