Friday, April 07, 2006

The Age of Creation Intensification

I recently mentioned Murakami Teruyasu's prediction that we're shifting from an Age of Information Intensification to an Age of Creation Intensification. As you can probably tell, I agree with this theory.

Why? Check out this story. And this site. When 15 year old kids are creating things that actually address legitimate business needs, you KNOW something's about to happen.

All of this boils down to what I've been ranting about for a while: like it or not, younger kids are going to be the leaders of this new age we're about to step into. The Baby Boom generation had its moment in the spotlight. As they begin to retire in the next 5-15 years, it's the young ones that will be taking over in increasing numbers. And it's the young ones that will be asked to handle leadership tasks sooner than any other generation previous to them.

We all see the signs: technology is increasing efficiency more than ever, outsourcing is here to stay, and the pace of business is getting faster by the second. In order for the US to remain on top of the developed world, we'll need people (in increasing numbers as the Baby Boomers retire) who are capable of "architecting" and managing ever complex organizations and situations/problems. In essence, the business world is going to be handed to the "knowledge workers."

Which makes me think: in this new age, recruiting might not be the key to the War for Talent after all. It might be the first step in the important process (the MOST important process that a company will ever do), but not the most important. Rather, I think (more than ever) that an organization's ability to DEVELOP its talent will be the key to this whole thing. Put another way, an organization's ability to take raw talent and create the all-stars that it will need...THAT will be the single most important thing in the coming years.

Yes, coming from someone who is in the recruiting industry, that might sound blasphemous. But at the same time, doesn't it make it that much more powerful?

It's one of the reasons why I refuse to accept that recruiting and HR cannot co-exist together under the same department. Having the two functions work separately on their own little islands is a one way ticket to irrelevance in my mind.

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