Gord Hotchkiss has written an interesting article talking about how Google has established a "de facto" standard of sorts for the search experience. While I may not necessarily agree completely with Gord's analysis, he has some very interesting points.
To say that Google is soley responsible for establishing a standard in search experience is a little extreme to me (yes, I can't believe I'm saying something is "too extreme" either). I agree that they are the current thought and market leader in this area...and their ability to maintain this leadership will be tested in the coming year as other services begin ramping up on re-defining the search user experience.
Google's simple interface won favor with a lot of people...hence, it's current popularity. I think where the rest of the search engines have gone wrong is trying to mimic this interface. Rather than trying to create their own experiences, they've tried to mash the Google formula onto their sites.
If you want to become remarkable, imitating someone else is NOT the way to do it.
Which is why the other engines have experienced limited success to date.
Which gets me to thinking...Google has been getting a lot of hype lately about their recruiting engine. Now you begin to see a lot of organizations begin to adopt some of the same programs that Google has established in order to attract top quality talent.
But I ask again: is this the way to become remarkable? Is this the way to make people go "wow?"
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