Here's an interesting post about how Google is beginning to recruit college grads. According to this report, Google is beginning to keep tabs on IP addresses of users in order to differentiate those who are coming from a college.
Apparently for a while, Google has been placing Google Scholar as one of their search tabs if they detect that you are coming from a college. Now, they're being more direct by placing a link directly on their front page in order to attract college recruits.
Here are some other articles about Google's recruiting ways:
John Sullivan's Case Study
Allan Hoffman's Article
In case you're wondering, no...I'm not on the Google bandwagon. ;) Although, in some cases, Google is making it harder NOT to be.