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Here's a common plight of many organizations: trying to attract top quality talent to remote locations. It's one thing to convince someone who lives in New York City to move down to Atlanta. It's a completely different beast when you're trying to get someone to move from Los Angeles to...Skaneateles, New York.
If you work in an organization that "gets" it, even a move like this shouldn't be too daunting. Why? Because an organization that "gets" it will have many things going for it: remarkable products, an empowering culture that engages talent, and the lead in their industry (or a close second). All of these things can be summed up with the term "employer branding." With a strong employer brand, even the most remote places seem less intimidating for a good recruiter.
Here's a blog post by Bart Cleveland of Advertising Age (thanks goes out to Danny Palmer for forwarding this blog to me). It's an interesting look into someone's actual experience trying to recruit creatives into Albuquerque for a small agency that doesn't have the name...yet. THAT folks, is a pretty good challenge.
If you're a fan of the Harry Potter series, here's a bit of news that might cause you to sit up in your chair.
Apparently HP has created a new chip that it unveiled on Monday. Called the Memory Spot, the tiny chip is seen as a potential rival to RFID tags.
The beautiful thing? How it was conceived!! An HP scientist actually thought to themselves "wouldn't it be cool if I could make talking pictures?" ...Wonder if Harry Potter inspired this?
Either way, it looks like as this technology matures, moving and talking people in digital picture frames is not too far off.
Although...I've got to admit, it might take a while for the public to become accustomed to talking pictures of loved ones. Can you imagine walking past a picture of your grandmother who then barks out "eat your peas!" each time you pass?
When it comes to the process of ideation, I've come across two main lines of thought. The first, which is the more "sexy" notion, is that organizations and people should focus their energies on that "aha!" idea or concept...that earth-shattering, paradigm-shifting, industry-shaping concept that then turns into a billion dollar industry within 5 years.
On the other end of the spectrum, there are those who believe that there is no such thing as a "new" idea. This line of thought follows that all ideas are just simply recycled ones from other industries or previous times...that any "new" idea is a result of just combining a few good ones to create something meaningful for a particular organization or industry. As a result, people who agree with this thought process also believe that spending time on the aforementioned "paradigm-shifting" idea is a waste of resources, since the probability of that occurring is very rare.
I bring this up because I wonder which track the HR/Recruiting space is following?
Or is it following either at all?
More to come as the week goes on...
Well this has nothing to do with what I normally write about, but once I saw this I had to comment on it...
So it's finally happened. Microsoft has decided that it wants a piece of the market that Apple and its iPod line has created.
No problem with that.
The thing is, I still can't figure out who's responsible for designing these products that Microsoft is pumping out. First there was the Xbox (a hideous looking black box). Then came the Xbox 360 (a curvier looking white box).
And now, the announcement of the product that's supposed to be the "iPod killer," the Argo. Please tell me this is just a mock up design and not the final version.
Because if this is the direction that Microsoft's going with this thing, I predict failure.
Part of the allure of the iPod is the experience people have begun to associate with it. The Argo? I don't feel any emotion when looking at this thing. My first reaction: "iPod wannabe."
Could this be the reason why MSN has yet to find the right formula against Google? Because it lacks the experiential factor? Put another way, these things are lacking in my mind because they have no "soul."
...apologies for not posting up in a long while. This is what happens when the perfect storm of "no time because of work" and long vacation weekends come together.
What have I been so busy with, you ask?
Among other things, I've been busy collaborating with my team of interns for a white paper. I'll let you guys know the topic once we get close to finishing it. ;) I've also been very busy with some key client engagements that my company has recently undertaken. And did I mention I'm also gearing up to hire two more people on my team? :o
Exciting stuff...but hard work nonetheless.
...sometimes I wonder how cool it would be if I could just clone myself somedays to get more work done. But then that might be too scary for some folks!
