Monday, October 29, 2007
How Employer Branding Should Look Like
Long lines in the middle of the night at the NYC Apple store seem pretty commonplace, apparently. What is the cause of these lines? The iPhone.
Even though the iPhone isn't superior in all ways compared to other phones like Blackberrys, HTC or Nokia smartphones...it's managed to create a cult following that none of them have ever achieved.
Which leads me to wonder: what's your company doing to create a killer app/product to attract the masses? Specifically, what's your company doing to attract the best talent out there? I'm more and more convinced that in order to recruit the best...you gotta have a cult following. Like the iPhone.
Posted by Phillip