Monday, October 29, 2007

How Employer Branding Should Look Like


Long lines in the middle of the night at the NYC Apple store seem pretty commonplace, apparently. What is the cause of these lines? The iPhone.

Even though the iPhone isn't superior in all ways compared to other phones like Blackberrys, HTC or Nokia smartphones...it's managed to create a cult following that none of them have ever achieved.

Which leads me to wonder: what's your company doing to create a killer app/product to attract the masses? Specifically, what's your company doing to attract the best talent out there? I'm more and more convinced that in order to recruit the best...you gotta have a cult following. Like the iPhone.

2 comments:

mneal said...

Hi Bryan, I've been trying to get in touch with you to let you know that HR World has chosen you as one of the top 25 HR bloggers of 2007. Here is the article: http://www.hrworld.com/features/top-25-blogs-121907/

Congrats!

Saranyan said...

Hi Bryan, it is an interesting point about employer branding. I have been toying with the idea of personal branding to appeal to employers. In the process, I created a visual resume that you can find here at http://www.slideshare.net/saranyan/visual-resume/
But, now I am thinking on the same lines, what happens if a company creates a visual resume to attract candidates?

-Saranyan