Friday, March 03, 2006

Eureka!!...I mean, Eurekster!!

I came across this cool little social search engine the other day, Eurekster. What's different about Eurekster compared to the other search engines out there on the web? It allows YOU to create what they call "swikis" to search what you want to search for.

What is a swiki? Just think of it as a natural extension of personal publishing on the web...very much like a blog, podcast, or personal webpage. The unique thing about this search engine is that it's community powered, meaning that the engine you create begins to learn from its community of users as they search. Moreover, as the creator of the swiki, you can choose which websites to exclude or "promote" in the search results as they pertain to the relevancy of the community that you're trying to establish.

The premise behind Eurekster is simple: let publishers of web content, communities, and communication services offer more relevant search to their audiences and "to earn their share of the $5 billion paid search and advertising market." I'm a much more visual learner than the average person, so it might help you to see this tool in action. I picked a popular swiki on the main site of Eurekster for video games (at the risk of labeling myself a geek). You can either search for something unique by typing a keyword in the search box, or picking from the "hot searches" box. You can even compare search results to the same search on Google.

A cool web tool? Most definitely. Can it be used as a professional tool for recruiters or HR departments? That's still up in the air. There's definitely potential though, which is why I'm going to be tinkering around with this thing until I can find some use for it. ;)

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